Summary

ADA fintech is the startup branch of London based investment consultancy - Redington. At ADA, I was in a team of 3 designers working with product managers on a selection of web apps. Alongside feature development, I contributed and maintained the ADA design system and its documentation website.

One of the web apps was ADA Research, a platform which helped investment consultants consolidate and track research on the funds they managed. I developed multiple features including: notifications, activity timelines and form builders. Whilst working on these projects I conducted thorough primary research by reaching out to our customers and understanding their pain points and desires. After going through multiple rounds of design and testing, the features were green lit for development and are now live in the system!

I was also given the opportunity to develop a brand new app called ADA Portfolios - a configurator that helps consultants build custom portfolios and compare them on a visual dashboard.

Summary

Made by MOTIONTAG GmbH, Ticket Easy is a public transport ticketing app that takes the complexity out of travelling by giving you one “pay as you go” digital ticket for all modes of transport. The goal of the project was to design a simple method of distributing PAYG tickets and a simple payment journey to match.

One of the big challenges with this project was reassuring a user they were being charged the correct amount. Since the technology relied on on-device machine learning, naturally there can be skepticism. Multiple strategies were explored to solve this, including live pricing and route history. I also found that users were more reassured if there was a simple after-sales support experience.

Summary

As one of the original designers who worked on the design intent for this novel feature, I was brought back on to the Dyson CleanTrace project as part of the Dyson Design System (DDS) team. Now tasked with pulling the bespoke AR experience into a design that could be shipped to customers in only a few months. I audited the bespoke flows and created a design that was completely DDS compliant whilst maintaining the original concept's core UX principles - making UI implementation faster for development.

Designing for XR experiences is challenging. You have to balance conveying important information to the user without breaking immersion and also in this case, distracting them from their main task, cleaning. These challenges were mainly solved through micro interactions and subtle UI styling, supported by a thorough onboarding flow.

Summary

As part of the new Dyson Design System, we were tasked with improving conversion rates to maintenance guides, discovery content and the Shop.

Our hypothesis was that an update to the IA would provide significant improvement to these metrics, as lots of the content was currently hidden in the cog menu or featured below the fold. We opted to design and test a horizontally scrolling tab bar for users to navigate. Over 100 tree tests were conducted to validate the contents of these tabs. Since implementation, we’ve seen an 80% increase in Shop conversions compared to the previous design. If you’d like to know more about the story behind the Shop’s styling, position and its downfall, let’s talk!

Along with the tab system, we implemented carousel cards. These cards have helped bring maintenance guides and discovery content straight to the home screen, increasing video views by 16%. We have lots of features in the works, including light and dark mode, screen reader, dynamic text sizing and tablet support. Stay tuned!