Since seamless ticketing is a unique concept to MOTIONTAG, there were no direct competitors to draw UX insights from. However, I still looked into existing ticket providers and route planning apps to understand the essential elements that users would expect to see in a commuter app. This included features such as estimated arrivals, ticket prices, route durations and rich maps.
This analysis also helped me establish a design direction for the UI of Ticket Easy. A lot of the apps were using card systems as it kept all the information neatly arranged and easy to digest. This was important as Ticket Easy needed tokeep the design familiar for commuters, making the transition from existing apps "Easy".