Making Mobility Intelligent
Visual Design
UX / UI Design
Role Overview
During my time as a visual designer at this tech startup I had the opportunity to work alongside and between the business and developer teams, designing apps and working with big data for large transport authorities in Europe. Alongside this I was maintaining the businesses CI: updating logos, colour schemes, marketing materials, pitch decks and more.

Scroll to find out more about what MOTIONTAG does and the projects I worked on.
iOS & Android
User Testing
Urban mobility is chaos
Over 20 billion journeys are made every year without real time data.

Mobility services operate in their own bubbles with no coordination between platforms.

Services are inconvenient to use with complex and unpersonalised services.
MOTION OS - Mobility Intelligence
Using a plug ‘n’ play SDK, MOTION OS collects smartphone sensor data and infers user mobility habits through the use of localised deep learning. Meaning you as a mobility service can not only monitor your own services but also understand how commuters are using others; enabling new services such as seamless ticketing, last mile tracking, predictive offerings and personalised information. All of these features are available without the need for new physical infrastructure and works seamlessly within your existing apps.
Our Apps
MOTIONTAG hosts a collection of white label apps for customers who don’t have a consumer facing app themselves but would like to understand their users better. These apps are designed to be quickly deployable with only a few changes required to portray the clients brand image. As the visual designer in the company it was up to me to research the clients CI, prototype screens for evaluation by the clients and then work closely with the development team to the implement assets into the apps. Partners included Deutsche Bahn, BVG, Telefonica and many more.
Designing to develop trust
The transition to iOS 13 came with many changes to how Apple dealt with user permissions, including periodically telling the user that our app was tracking them in the background. As the public becomes more cautious about how their data is being used, there was a risk of losing users. This resulted in a number of design challenges regarding how users were onboarded and retained. A whole redesign of the onboarding process was undertaken, this time with a large emphasis on what the user’s data was being used for and how it was beneficial to them.
Data Visualisation
Using the data collected from MOTIONTAG apps, statistics and maps are drawn to see if patterns can be extracted for the optimisation of the customer’s services.

In a project aimed at widening my skill set I was asked to create a set of maps that emphasised the key areas of the data and also reflected the brand image of MOTIONTAG. Using the custom map application - Mapbox and geospatial data software - QGIS, I created a set of world maps and dataset templates that could be used throughout the company.
Working directly with the marketing team I was given the opportunity to design a variety of different marketing materials including leaflets, roll ups, flyers, posters and more. Using applications like Adobe Photoshop, Indesign and Sketch to create photorealistic mockups before being sent to print.
Project Partners